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Table 3 Types of posts by the influencers and potential Regulation 991 violations

From: The infant feeding methods promoted by South African Instagram influencers in relation to crying and sleeping, 2018–2020: a retrospective digital ethnography

Influencer

Sponsored BMS Posts

Non-sponsored Breastfeeding posts

Potential violations of R991

Total Infant Feeding posts

n

n

n

n

Azwi Rambuda

23

9

22

32

Mpoomy Ledwaba

2

2

2

4

Nkateko Dinwiddy

1

19

1

20

Jessica Nkosi

1

0

0

1

Ntando Kunene

0

1

0

1

Nandi Madida

0

1

0

1

Keke Mputhi

0

3

0

3

Total

27

35

25

62