Table 2 Follower engagement for each influencer’s infant feeding (IF) posts
Influencer (Instagram handle) | Number of followersa | Influencer category | Number of IF postsa | Number of likesa | Number of commentsa |
|---|---|---|---|---|---|
N | n | n | n | ||
1.Nandi Madida (Nandi_Madida) | 2,700,000 | Mega Influencer | 1 | 92,700 | 730 |
2.Jessica Nkosi (jessicankosi) | 2,600,000 | Mega Influencer | 1 | 11,700 | 137 |
3.Mpoomy Ledwaba (Mpoomy_ledwaba) | 370,000 | Macro Influencer | 4 | 181,923 | 1,023 |
4.Ntando Kunene (kunene_ntando) | 361,000 | Macro Influencer | 1 | n/a | 24 |
5.Nkateko Dinwiddy (takkies7) | 347,000 | Macro Influencer | 20 | 498,743 | 15,685 |
6.Keke Mputhi (kekemputhi_official) | 211,000 | Macro Influencer | 3 | 394 | 394 |
Totals | 6,790,000 | 62 | 924,396 | 18,333 |