Messages | Mean | Std Deviation | Comments from respondents | |
---|---|---|---|---|
A | Benefits of breastmilk to a newborn | |||
A1 | Children who are exclusively breastfed have a stronger immune system, less illness | 4.78 | 0.42 | Similar to message A5 |
A2 | Breastmilk is better than infant formular/cow milk | 4.72 | 0.56 | The second most-liked messagea |
A3 | Breastmilk is the best food for your babies, healthy and strong, babies | 4.67 | 0.67 | Despite having a lower mean, this message was the most liked by respondentsa |
A4 | Breastmilk has all nutrition and water your baby needs | 4.61 | 0.59 | Need to add “within 6 months” |
A5 | Children who are exclusively breastfed are stronger and have fewer hospitalization | 4.50 | 0.96 | Similar to messages A1 |
A6 | Breastmilk strengthens the health of babies, reduces the risk of being overweight and having a chronic disease | 4.39 | 0.89 | “Not based evidence” – for promoting breastfeeding rather than based on evidence” |
A7 | Children who are exclusively breastfed in the first 6 months are smarter and taller | 4.17 | 0.96 | “Not immediate and direct benefits for babies. The benefit may be not true but it’s good because Vietnamese mothers are to expect their children to be smart and study well” |
A8 | Children who are exclusively breastfed in the first 6 months are more successful in their study | 3.82 | 1.2 | “not based evidence – for promoting breastfeeding rather than based on evidence”, “Not immediate and direct benefits for babies”. “It may not be true but It’s good because Vietnamese mothers expect their children to be smart and study well” |
B | Benefits of breastmilk to a mother | |||
B1 | Breastfeeding helps the mother to prevent breast cancer | 4.5 | 0.83 | 3 votes as the most like but one think that it is not truea |
B2 | Breastfeeding helps the mother to reduce anxiety and stress | 4.39 | 1.01 | “Breastfeeding is much more difficult than infant formular. A lot of mothers are stressed because of lacking breast milk. So it’s not true” “Doubtful about this” “Doubtful about this” |
B3 | Breastfeeding helps the mother lose weight faster | 4.28 | 1.1 | 3 votes as the most like but one thinks that it is not truea |