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Table 2 Example of testing messages scoring by mothers based on their preference (1 = lowest, 5 = highest)

From: Designing and developing a mobile app (BeBo) in a randomized controlled trial study to promote breastfeeding among Vietnamese mothers

 

Messages

Mean

Std Deviation

Comments from respondents

A

Benefits of breastmilk to a newborn

   

 A1

Children who are exclusively breastfed have a stronger immune system, less illness

4.78

0.42

Similar to message A5

 A2

Breastmilk is better than infant formular/cow milk

4.72

0.56

The second most-liked messagea

 A3

Breastmilk is the best food for your babies, healthy and strong, babies

4.67

0.67

Despite having a lower mean, this message was the most liked by respondentsa

 A4

Breastmilk has all nutrition and water your baby needs

4.61

0.59

Need to add “within 6 months”

 A5

Children who are exclusively breastfed are stronger and have fewer hospitalization

4.50

0.96

Similar to messages A1

 A6

Breastmilk strengthens the health of babies, reduces the risk of being overweight and having a chronic disease

4.39

0.89

“Not based evidence” – for promoting breastfeeding rather than based on evidence”

 A7

Children who are exclusively breastfed in the first 6 months are smarter and taller

4.17

0.96

“Not immediate and direct benefits for babies. The benefit may be not true but it’s good because Vietnamese mothers are to expect their children to be smart and study well”

 A8

Children who are exclusively breastfed in the first 6 months are more successful in their study

3.82

1.2

“not based evidence – for promoting breastfeeding rather than based on evidence”, “Not immediate and direct benefits for babies”. “It may not be true but It’s good because Vietnamese mothers expect their children to be smart and study well”

B

Benefits of breastmilk to a mother

   

 B1

Breastfeeding helps the mother to prevent breast cancer

4.5

0.83

3 votes as the most like but one think that it is not truea

 B2

Breastfeeding helps the mother to reduce anxiety and stress

4.39

1.01

“Breastfeeding is much more difficult than infant formular. A lot of mothers are stressed because of lacking breast milk. So it’s not true” “Doubtful about this” “Doubtful about this”

 B3

Breastfeeding helps the mother lose weight faster

4.28

1.1

3 votes as the most like but one thinks that it is not truea

  1. a Mother was asked which one of the above messages you like the most