Table 4 Regression analyses of associations between sociodemographic factors and experience of baby food marketing, and giving formula
Factors | Giving formula | |||||
|---|---|---|---|---|---|---|
Univariable analysis | Multivariable analysis | |||||
OR | 95% CI | P-value | AOR | 95% CI | P-value | |
Sociodemographic factors, and giving formula | ||||||
 Mothers’ age (v < 20 years) | ||||||
  20–29 years | 0.71 | 0.28, 1.85 | 0.49 | 0.82 | 0.18, 3.73 | 0.80 |
  30 years and above | 0.63 | 0.24, 1.68 | 0.36 | 0.39 | 0.06, 2.41 | 0.31 |
 Education level (v primary school or lower) | ||||||
  Secondary school or diploma | 1.34 | 0.70, 2.56 | 0.37 | 0.81 | 0.12, 5.47 | 0.83 |
  Bachelor’s degree or higher | 1.94 | 0.77, 4.88 | 0.16 | 2.24 | 0.13, 40.13 | 0.58 |
 Marital status (v live without couple) | ||||||
  Live as a couple | 0.56 | 0.21, 1.51 | 0.25 | 1.21 | 0.22, 6.74 | 0.83 |
 Total number of household members (v 1–5 persons) | ||||||
  6 persons and above | 0.93 | 0.55, 1.57 | 0.78 | 1.06 | 0.33, 3.44 | 0.92 |
 Type of household (v nuclear family) | ||||||
  Extended family | 1.26 | 0.77, 2.08 | 0.36 | 0.91 | 0.25, 3.33 | 0.89 |
 Current occupation / employment status of mothers (v non-employed / student) | ||||||
  Formal work | 3.06 | 1.50, 6.24 | 0.00 | 6.37 | 1.49, 27.31 | 0.01 |
  Informal work | 0.99 | 0.54, 1.82 | 0.97 | 1.63 | 0.42, 6.35 | 0.48 |
 Household monthly incomes (v 0–15,000 THB) | ||||||
  15,001–50,000 THB | 1.74 | 1.01, 2.99 | 0.05 | 1.94 | 0.53, 7.03 | 0.32 |
  More than 50,000 THB | 2.03 | 0.87, 4.73 | 0.10 | 0.82 | 0.16, 4.20 | 0.81 |
 Types of a hospital where children were born (v public hospitals / clinics) | ||||||
  Private hospitals / clinics | 2.59 | 1.06, 6.33 | 0.04 | 1.25 | 0.29, 5.41 | 0.76 |
Experience in baby food advice and marketing, and giving formula | ||||||
 Advice about formula from others (v no experience) | ||||||
  Having experience | 0.90 | 0.50, 1.63 | 0.74 | 0.99 | 0.33, 2.96 | 0.99 |
 Advice about commercially-prepared complementary food from others (v no experience) | ||||||
  Having experience | 2.00 | 0.99, 4.03 | 0.05 | 0.86 | 0.25, 3.03 | 0.82 |
 Marketing from health facilities (v no experience) | ||||||
  Having experience | 1.45 | 0.77, 2.73 | 0.25 | 4.44 | 1.15, 17.09 | 0.03 |
 Marketing from media (v no experience) | ||||||
  Having experience | 2.60 | 1.43, 4.73 | 0.00 | 2.59 | 0.62, 10.78 | 0.19 |
 Companies' social group and events (v no experience) | ||||||
  Having experience | 0.64 | 0.28, 1.45 | 0.28 | 0.62 | 0.21, 1.85 | 0.39 |
 Free baby food sample (v no experience) | ||||||
  Having experience | 1.28 | 0.71, 2.29 | 0.41 | 0.67 | 0.23, 1.93 | 0.46 |
 Free coupons relating to baby food products or companies (v no experience) | ||||||
  Having experience | 2.49 | 0.72, 8.57 | 0.15 | 2.1 | 0.36, 12.39 | 0.41 |
 Free gifts relating to baby food products or companies (v no experience) | ||||||
  Having experience | 0.84 | 0.40, 1.78 | 0.66 | 0.77 | 0.17, 3.38 | 0.73 |