Table 3 Regression analyses of associations between sociodemographic characteristics and baby food marketing experience, and mothers’ positive opinions toward formula feeding
Factors | Positive opinion of mothers on formula | |||||
|---|---|---|---|---|---|---|
Univariable analysis | Multivariable analysis | |||||
OR | 95% CI | P-value | AOR | 95% CI | P-value | |
Sociodemographic characteristics and opinions on formula | ||||||
 Mothers’ age (v < 20 years) | ||||||
  20–29 years | 1.09 | 0.51, 2.35 | 0.82 | 1.23 | 0.35, 4.33 | 0.74 |
  30 years and above | 1.04 | 0.47, 2.30 | 0.92 | 0.6 | 0.13, 2.69 | 0.5 |
 Education level (v primary school or lower) | ||||||
  Secondary school or diploma | 1.07 | 0.59, 1.94 | 0.82 | 0.2 | 0.03, 1.36 | 0.1 |
  Bachelor’s degree or higher | 0.71 | 0.33, 1.55 | 0.39 | 0.21 | 0.02, 2.09 | 0.18 |
 Marital status (v live without couple) | ||||||
  Live as a couple | 0.99 | 0.46, 2.10 | 0.97 | 0.22 | 0.05, 0.94 | 0.04 |
 Total number of household members (v 1–5 persons) | ||||||
  6 persons and above | 0.61 | 0.38, 0.97 | 0.04 | 0.4 | 0.14, 1.12 | 0.08 |
 Type of household (v nuclear family) | ||||||
  Extended family | 0.87 | 0.56, 1.35 | 0.54 | 0.74 | 0.25, 2.22 | 0.59 |
 Current occupation / employment status of mothers (v non-employed / student) | ||||||
  Formal work | 0.97 | 0.58, 1.64 | 0.92 | 0.75 | 0.29, 1.95 | 0.55 |
  Informal work | 0.99 | 0.56, 1.74 | 0.97 | 1.12 | 0.34, 3.71 | 0.86 |
 Household monthly incomes (v 0–15,000 THB) | ||||||
  15,001–50,000 THB | 1.92 | 1.16, 3.17 | 0.01 | 7.92 | 2.39, 26.21 | 0.00 |
  More than 50,000 THB | 0.51 | 0.24, 1.07 | 0.08 | 3.37 | 0.78, 14.45 | 0.10 |
 Types of a hospital where children were born (v public hospitals / clinics) | ||||||
  Private hospitals / clinics | 0.91 | 0.49, 1.69 | 0.77 | 1.95 | 0.64, 5.94 | 0.24 |
Experience in marketing and opinions on formula | ||||||
 Advice about formula from others (v no experience) | ||||||
  Having experience | 1.82 | 1.06, 3.14 | 0.03 | 2.69 | 1.06, 6.80 | 0.04 |
 Advice about commercially-prepared complementary food from others (v no experience) | ||||||
  Having experience | 1.05 | 0.61, 1.80 | 0.85 | 0.46 | 0.17, 1.27 | 0.13 |
 Marketing from health facilities (v no experience) | ||||||
  Having experience | 0.78 | 0.46, 1.31 | 0.35 | 1.11 | 0.43, 2.89 | 0.83 |
 Marketing from media (v no experience) | ||||||
  Having experience | 0.92 | 0.52, 1.63 | 0.77 | 1.33 | 0.33, 5.32 | 0.69 |
 Companies' social group and events (v no experience) | ||||||
  Having experience | 1.11 | 0.56, 2.16 | 0.77 | 1.24 | 0.52, 2.95 | 0.63 |
 Free baby food sample (v no experience) | ||||||
  Having experience | 1.1 | 0.67, 1.81 | 0.7 | 0.82 | 0.33, 2.03 | 0.67 |
 Free coupons relating to baby food products or companies (v no experience) | ||||||
  Having experience | 1.31 | 0.55, 3.08 | 0.54 | 1.06 | 0.28, 4.04 | 0.94 |
 Free gifts relating to baby food products or companies (v no experience) | ||||||
  Having experience | 1.25 | 0.63, 2.49 | 0.52 | 0.97 | 0.30, 3.15 | 0.96 |