Skip to main content

Table 2 Occurrences of CPA strategies and practices used by Nestlé during the period January to November 2018

From: Corporate political activity of the baby food industry: the example of Nestlé in the United States of America

CPA strategies and practices

Total occurrences

Coalition management

69

 Establish relationships with key opinion leaders and health organisations

44

 Seek involvement in the community

20

 Establish relationships with the media

3

 Constituency fabrication

0

 Constituency recruitment – internal

2

 Opposition fragmentation and destabilization

0

Information management

281

 Production

48

 Amplification

231

 Suppression

0

 Credibility

2

Direct involvement and influence in policy

25

 Indirect access

17

 Incentives

0

 Threats

0

 Actor in government decision making

8

Legal actions

0

 Use legal action against public policies or opponents

0

 Influence the development of trade and investment agreements

0

Discursive strategies

63

 The economy

1

 Governance

0

 Expected food industry costs

0

 Frame the debate on diet- and public health related issues

62

Total occurrences

438