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Table 6 Different types of support (and associated intervention functions) mapped against the three behaviour-related components

From: Using the behaviour change wheel to explore infant feeding peer support provision; insights from a North West UK evaluation

Types of support provided Intervention functions COM component
• Use of resources (i.e. breastfeeding dolls, visual images) to facilitate effective breastfeeding
• Providing practical demonstrations (e.g. hand expressing)
• Providing instrumental support to resolve women’s breastfeeding issues/concerns
Modelling
Training
Enablement
Physical capability
• Providing early and repeated opportunities to access information and support
• Providing information that is tailored to different gestational stages
• Developing women’s knowledge of infant feeding behaviours and practices
• Providing information irrespective of women’s infant feeding decisions
• Preparing women for infant feeding challenges and difficulties
Education
Persuasion
Enablement
Psychological capability
• Developing positive relationships with women
• Support provided by peer supporters who understand the realities of breastfeeding
• Dispelling anxieties and normalising concerns
Enablement
Modelling
Autonomic motivation
• Providing information on risks and health benefits of different infant feeding methods
• Encouraging women to have a ‘first’ breast feed post birth
• Providing ongoing feedback and reassurance about women’s breastfeeding progress and achievements
Enablement
Persuasion
Education
Reflective motivation
• Breastfeeding groups offered in different localities/times
• Providing flexible/proactive support
• Providing women with sufficient ‘time’ to help establish/support with breastfeeding
• Continuity of support between hospital and community peer supporters
• Signing up local businesses to the Breastfeeding Welcome scheme
• Encouraging and enabling support of partners/wider family members
Environmental restructuring
Enablement
Persuasion
Education
Physical/Social Opportunities