Table 2 The frequency of comments related to each theme, identifying unique sub-themes for urban vs peri-urban dwellers and delivery at private vs public hospitals
Sub-themes | Khonkaen hospital | Private hospital | Numphong hospital | Total |
|---|---|---|---|---|
Mother’s BF Knowledge (+) | 12 | 8 | 0 | 20 |
Intension to BF (+) | 4 | 4 | 1 | 9 |
Accessing social media (+) | 5 | 5 | 0 | 10 |
Perception (−) | 1 | 0 | 1 | 2 |
Employment (−) | 12 | 5 | 0 | 17 |
Formula milk promotion (−) | 0 | 2 | 0 | 2 |
Family (+/−) | 9 | 6 | 2 | 17 |
Healthcare (+/−) | 4 | 7 | 3 | 14 |
Social media (+) | 3 | 0 | 0 | 3 |
Traditional food (+/−) | 9 | 9 | 4 | 22 |
Total | 59 | 46 | 11 | 116 |