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Table 1 Five elements to be considered in the diffusion of innovation theory

From: Challenges of disseminating clinical practice guidelines in a weak health system: the case of HIV and infant feeding recommendations in Tanzania

Elements Details
Relative advantage The degree to which an innovation is perceived as better than the idea it supersedes.
Compatibility The degree to which an innovation is perceived as being compatible with existing values, past experiences, and the needs of potential adopters.
Complexity: The degree to which an innovation is perceived as difficult to understand and use. A clinical procedure is more likely to be adopted if it is simple and well defined.
Trialability The degree to which the innovation may be piloted to explore the implementation of the procedure, its acceptability to patients, and the potential outcomes.
Observability The degree to which the results of the innovation are visible to others.