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Table 2 Overview of themes and sub-themes

From: Callers’ attitudes and experiences of UK breastfeeding helpline support

Theme

Sub-theme

Contact with the helpline

Uncertainty of support

Accessibility, immediacy and convenience

Attitudes towards the opening hours

Experiences of the helpline service

Experiential knowledge

One-to-one contact

Anonymity and confidentiality

Connected nature of relationships

Time to support

Perceived effectiveness of support provision

Knowledge base of the volunteers and information provision

Support on my terms

Utility of support provided

Need for face to face

Making a difference

Impact on caller wellbeing

Eradicating doubts and enhancing wellbeing

Reassurance

 

Feeling empowered through options and knowledge