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Table 2 Overview of themes and sub-themes

From: Callers’ attitudes and experiences of UK breastfeeding helpline support

Theme Sub-theme
Contact with the helpline Uncertainty of support
Accessibility, immediacy and convenience
Attitudes towards the opening hours
Experiences of the helpline service Experiential knowledge
One-to-one contact
Anonymity and confidentiality
Connected nature of relationships
Time to support
Perceived effectiveness of support provision Knowledge base of the volunteers and information provision
Support on my terms
Utility of support provided
Need for face to face
Making a difference
Impact on caller wellbeing Eradicating doubts and enhancing wellbeing
Reassurance
  Feeling empowered through options and knowledge